Nowadays, technology plays a major role in human lives, etc. Thus, the roles of consumption and creation, which used to have specific meanings, are evolving. Digital products have emerged; they define revolutions in industries; change the concept of possessing things, and provide creators with a unique opportunity to interact with the audience. Now, it is possible to speak about eBook, online courses, and any other phenomena which are connected with digital market, and it outlines the perspective for the further development of the given direction in the future of individuality and enterprise.
Types of digital products
1 courses
Online courses are huge right now. e-Learning is an industry in its own right. There is a lot of innovation, huge growth, and momentum in this space.
As it grows, we are starting to see traditional educational institutions explore new ways to make their content available to online learners. There are three basic ways to sell courses online:
One-off course
Collection of courses (often with a certificate, degree, or reward given out upon completion)
Membership/subscription to a catalog of courses
2 E-books
eBooks are one of the most popular digital products for both creators and customers. They are relatively simple to produce since they require little more than written text and a few relevant images.
3 software
The software industry is huge and consistently growing. There are many opportunities.
The global software market is projected to be worth more than 1 trillion dollars in the next few years. Massive!
People use computers and mobile devices every day. Code writers and product developers can make apps that people want and need to speed up business tasks and daily life. Software can be the most profitable digital product.
From large enterprises, to small businesses, down to individual users, here are just a few examples of the types of software products you can make and sell:
WordPress plugins
WordPress themes
Mobile apps
Fitness apps
Project management apps
Video games
Windows Apps
Mac Apps
Linux Apps
iPhone Apps
Android Apps
4 Graphics and Digital Art
any image/object that is displayed or created on a digital device, such as a computer, and stored as data.
Graphics and Digital Art example include:
Logos and brand kits,Design templates, Adobe files and templates (.PSD and .AI files),Affinity Designer and Affinity Photo templates,PowerPoint themes Original artwork, Clip art, Stock icons (vectors), Card designs, Swipe files, patterns, brushes, and backgrounds.
5 templates
A digital template is a pre-designed resource that serves as a structural guide for creating various types of digital content, such as :
resumes
website template
logo
social media post
posters
email marketing
presentations
flyers
6 Music and Audio
music and Audio are powerful mediums for communicating a message.
People pay for audio files that entertain them, soothe them, inform them, inspire them and help them achieve business goals.
Audio products can include:
Recorded lectures
Musical samples
Audiobooks
Foreign language lessons
Relaxing background noises
Karaoke versions of popular songs
Reusable sound effects
Full lyrical or instrumental music tracks
7 Stock Photography
Stock Photography has gained popularity over the last few years and is most popular among content creators and marketers. Photographs and videos can be sold on platforms like Unsplash, iStock, Pexels, Alamy, Shutterstock, etc.
8 Memberships
If you want to build a long-term relationship with your audience, the subscription model for selling digital products is the ideal way to go. This membership enables users to reward their loyal customers with recurring and additional advantages.
You can also provide subscribers with unique material or discounts on your monthly or annual subscription. Furthermore, users will be delighted to receive freebies and other benefits such as promo codes, discounts, or coupons.
Digital products and goods are an essential component of today’s economy, enabling new and expanding economic possibilities. In light of the above discussion, survivor businesses that exploit digital products for succession will stand to benefit in a world increasingly inclined to online operations. But to succeed in this segment, it is necessary to possess profound knowledge of the market and consumers, as well as the tendencies in technology development. Thus, by taking into account all the described factors, businesses can use all the opportunities of digital products to ensure economic growth and consumers’ value in the digital environment.